- The objective of this degree is to train students in skills that will help them in making decisions about aesthetics, utility, relationship with the users, with the market and with the manufacturing process of all the artefacts and systems that concern them
- Graphic designer in the following fields or sectors of activity:
- Graphic design and illustration (posters, leaflets, illustrations)
- Publishing design (books, magazines, newspapers, electronic format publications)
- Digital design (websites, animation, video games, interactive productions, audiovisual productions)
- Corporate image design and branding (logos, brands, corporate image programs)
- Packaging design (containers and packaging, displays, PLV)
- Information design (wayfinding, infographs, schematic diagrams)
- Artistic Director, Creative Director, Project Manager for design projects, Other fields of design
-
General Skills
- Ethical commitment
- Ability to learn and responsibility
- Team work
- Ability to understand and express yourself orally and in writing in Spanish and in a second language (English), with a full command of the specialised vocabulary
- Ability to aesthetically criticise and assess; ability to make aesthetic decisions and extract information about the culture that has produced it
- Ability to offer independent judgements and to articulate arguments
- Ability to use communication and information technologies in different contexts from a critical, creative, and innovative perspective
- Ability to organise and plan tasks in order to develop individually or collectively
- To use both convergent and divergent thinking in the process of observation, research, visualisation and intervention
- Ability to think in images and to think about the images
- Recognise cultural diversity in the context of contemporary society
- To know how to design: to have the necessary knowledge to analyse data, synthesise forms, propose and defend a design concept and develop it until it can actually be manufactured
- Identify problems that can be solved through design
- Visualise and visually communicate information, managing the drawing techniques and the graphic display that are used in a design project and present the results attractively
- Know the aesthetic basis of design: morphology, structure, colour, space, volume, tectonics, typography and composition
- Know the symbolic values and the semiotic processes
- Have a basic knowledge of humanities and social sciences to propose research into the needs of each project
- A working knowledge of the general history of design, art and architecture
- Keep abreast of market trends
- Know the specific terminology, techniques and the languages applied to design processes
- Know and manage the technological and methodological tools to be applied in the design project
- A working knowledge of design management in order to understand the financial and economic implications of creative decisions
- A working knowledge of design research methods
- Ability to design products aimed at enhancing the environment and universal use
- Be motivated by the quality of the results obtained and rigorous and demanding in personal work
- Knowledge of anthropology to analyse, assess and intervene in socio-cultural processes
Specific Skills
You must have:
- Willingess to learn and use other languages
- Readiness to resolve issues using your own creativity when working
- Understand how to use the Internet as a tool to source documentation and to exchange information
- The ability to learn how to use new technologies and make use of technological advances
- The ability to adapt to cultural shifts and changing technologies
- The ability to plan your own work
- To be demanding of yourself and demonstrate consistency in your work
- The ability to work as part of a team
- An ability to defend your own ideas whilst being receptive to constructive critisism
- Predisposition towards making decisions on your own
- Acceptance, sensitivity and curiosity when dealing with cultural diversity, in all its forms
- Sensitivity in the fields of design and visual arts
- A basic understanding of and interest in design in all its forms throughout history
- A basic understanding of and an interest in culture, in all its different forms and all variety of contexts
- Autodidacticism
- The ability to express yourself with precision both verbally and in writing