• Degree in
    Design

General information

Design is a discipline that synthesizes knowledge and skills from diverse sources, bringing together expressive and visual representation skills, technological knowledge, analytical and conceptualization skills, and more.

The general objectives of the Bachelor's Degree in Design are twofold: professional and academic. Professionally, it prepares students to work as designers, training them in a very specific practice through the practice itself—that is, by training them in the development of design projects to solve design problems. This includes the acquisition of discipline-specific knowledge, as well as the general and interdisciplinary knowledge necessary to understand and operate in the economic, social, and cultural context in which they will carry out their professional activity. Students must understand that design is a discipline that develops amid a constant clash of interests that designers must be able to reconcile: those between the designer and the client, manufacturer, audience, user, etc. From an academic perspective, the objective is to achieve a sufficient level of knowledge to access postgraduate studies, having acquired a series of skills that will allow them to introduce innovation into their design research.

The personal (sensitivities, aptitudes, specific abilities, etc.) and academic characteristics of those considered most suitable to begin undergraduate studies in Design are as follows: Ability to express oneself correctly in writing and orally; capacity for self-learning; basic knowledge and interest in culture in its different expressions and contexts; interest and basic knowledge of design in its historical and contemporary manifestations; sensitivity in the fields of design and the visual arts; acceptance, sensitivity, and curiosity about cultural diversity and its manifestations; willingness to make decisions independently; ability to defend one's own ideas and receptiveness to critical observations; willingness to work in a team; perseverance and self-demanding attitude; ability to plan personal work and adapt to cultural and technical changes; ability to adapt to the use of new technologies and computer advances; familiarity with the Internet as a source of documentation and information exchange; willingness to independently and creatively complete assignments; and a willingness to learn and use several languages.

Professions for which the degree qualifies: Designer and occupations linked to the generation, promotion, and dissemination of design culture, collaborating in work such as historian, critic, developing analysis and research, curating exhibitions, editing design publications, and collaborating with the specialized design press.

In terms of professional skills, the designer's profile is defined as follows: professional designers with the ability to formalize, develop, and manage design projects; specialists in product development and the implementation of visual communication policies; professionals with the autonomy and ability to manage their knowledge and skills, with the competence to affirm the value of their proposals. They may work in the fields of visual recreation, video, web (TV, film, Internet), culture, theater, visual communication, photography, illustration, graphic design, animation, scientific illustration, infographics, and more.

General information

Design is a discipline that synthesizes knowledge and skills from diverse sources, bringing together expressive and visual representation skills, technological knowledge, analytical and conceptualization skills, and more.

The general objectives of the Bachelor's Degree in Design are twofold: professional and academic. Professionally, it prepares students to work as designers, training them in a very specific practice through the practice itself—that is, by training them in the development of design projects to solve design problems. This includes the acquisition of discipline-specific knowledge, as well as the general and interdisciplinary knowledge necessary to understand and operate in the economic, social, and cultural context in which they will carry out their professional activity. Students must understand that design is a discipline that develops amid a constant clash of interests that designers must be able to reconcile: those between the designer and the client, manufacturer, audience, user, etc. From an academic perspective, the objective is to achieve a sufficient level of knowledge to access postgraduate studies, having acquired a series of skills that will allow them to introduce innovation into their design research.

The personal (sensitivities, aptitudes, specific abilities, etc.) and academic characteristics of those considered most suitable to begin undergraduate studies in Design are as follows: Ability to express oneself correctly in writing and orally; capacity for self-learning; basic knowledge and interest in culture in its different expressions and contexts; interest and basic knowledge of design in its historical and contemporary manifestations; sensitivity in the fields of design and the visual arts; acceptance, sensitivity, and curiosity about cultural diversity and its manifestations; willingness to make decisions independently; ability to defend one's own ideas and receptiveness to critical observations; willingness to work in a team; perseverance and self-demanding attitude; ability to plan personal work and adapt to cultural and technical changes; ability to adapt to the use of new technologies and computer advances; familiarity with the Internet as a source of documentation and information exchange; willingness to independently and creatively complete assignments; and a willingness to learn and use several languages.

Professions for which the degree qualifies: Designer and occupations linked to the generation, promotion, and dissemination of design culture, collaborating in work such as historian, critic, developing analysis and research, curating exhibitions, editing design publications, and collaborating with the specialized design press.

In terms of professional skills, the designer's profile is defined as follows: professional designers with the ability to formalize, develop, and manage design projects; specialists in product development and the implementation of visual communication policies; professionals with the autonomy and ability to manage their knowledge and skills, with the competence to affirm the value of their proposals. They may work in the fields of visual recreation, video, web (TV, film, Internet), culture, theater, visual communication, photography, illustration, graphic design, animation, scientific illustration, infographics, and more.