Competencies

• Possess a thorough knowledge of the Spanish language to express oneself clearly and coherently, both orally and in writing.

• Possess knowledge of other languages, particularly English.

• Acquire a rational and critical understanding of the present so that the student can understand today's society and be able to communicate it in an understandable way to others.

• Acquire a basic understanding of the major events and processes in contemporary societies from a synchronistic perspective. The spatial dimension of this knowledge must be as broad as possible, as it contributes to developing the capacity to understand diversity and fostering respect for other value systems and civic awareness.

• Acquire mastery of the techniques of searching, identifying, selecting, and gathering information, as well as methods for critically examining all types of sources, documents, and facts with the aim of, on the one hand, processing them appropriately and, on the other, transforming them into relevant information using the appropriate information-communication languages for each case.

• Achieve a basic understanding of the most relevant concepts, categories, theories, and topics in the different branches of information-communication research.

The achievement of these objectives will include the following aspects:

a) Training in expressive capacities and in the languages and processes of communication for all technical media of information and communication, assessment and opinion, and a capacity for analysis (linguistic, pragmatic and ideological) of journalistic production;

b) Training in Social Sciences, Humanities, and Science and Technology to provide basic contextual competence of a transdisciplinary nature;

c) Training in the Theory, History and Structure of Information and Communication to understand the foundations and most common practices of the processes of production, distribution and reception of communication from the economic, social, cultural and political perspectives, so as to provide contextual competence to situate journalism in the field of communication;

d) Training in the knowledge and use of technology (information and computer science) that allows the production of journalistic products in any medium or system;

e) Professional ethics training and civic commitment through knowledge of the legal framework and regulations affecting our field, and of the possibilities and limits of freedom of expression, as well as the social responsibility that must govern the professional work of the journalist, also promoting equal awareness among individuals and peoples and respect for international human rights;

f) Basic training related to business management, self-employment, teleworking and the organization, production and implementation of information-communication projects;

g) Carrying out practical work and professional experimentation and innovations, together with a methodological introduction and applied analysis to the initiation into research in the information-communication field.

The balanced acquisition of this set of knowledge and skills will make a Journalism graduate a culturally, humanistically, and technically prepared professional to perform their role as an interpreter of social reality when conceiving, articulating, producing, analyzing, and directing all types of media, programs, and products on any technical medium, medium, system, or field of information activity. In other words, they will be trained to develop their professional career in any of the four profiles defined in the previous sections.

CB1. Students must have demonstrated knowledge and understanding in an area of study that builds on the foundation of general secondary education and is typically at a level that, while supported by advanced textbooks, also includes some aspects that involve knowledge from the forefront of their field of study.

CB2. Students should be able to apply their knowledge to their work or vocation in a professional manner and possess the skills typically demonstrated through the development and defense of arguments and problem-solving within their area of study.

CB3. Students should have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

CB4. Students will be able to convey information, ideas, problems, and solutions to both specialized and non-specialized audiences.

CB5. Students must have developed the learning skills necessary to undertake further studies with a high degree of autonomy.

CG1. Express yourself fluently and effectively, both orally and in writing, using the linguistic resources most appropriate to the different media.

CG2. Apply the main journalistic genres and formats to content creation, using the language specific to each media outlet.

CG3. Search, select, and prioritize any type of source or document (written, audio, visual, etc.) useful for creating content in the field of information and communication.

CG4. Use computer systems and resources and their interactive applications to search for information and create journalistic content.

CG5. Develop skills and abilities for self-initiative, creativity, active participation, and collaborative work.

CG6. Conceive, plan, and execute informational or communication projects.

CG7. Define research topics that can contribute to knowledge, advancement, and debate in the field of information and communication.

CG8. Know and respect fundamental human rights and the principles of freedom and equality among human beings when creating informative and communicative content.

CG9. Communicate, present, and argue, verbally or in writing, in a rational and critical manner on issues related to the media and communication processes in general.

CG10. Analyze, interpret, and explain social facts and processes based on the knowledge and methodologies of the social sciences in the context of media work.

CE1. Know how to communicate in the language of the different media: press, radio, television, and the Internet.

CE2. Understand and apply the main currents, theories, and concepts of communication sciences to analyze the role of the media in contemporary society.

CE3. Know and understand the data and mathematical and statistical operations commonly used in the media and know how to use them to create journalistic content.

CE4. Skillfully manage document retrieval tools in the context of new information technologies.

CE5. Know and apply theoretical, technical, and stylistic resources to cyberjournalism.

CE6. Apply the techniques and resources of voice-over and presentation in audiovisual media.

CE7. Master oral and written expression in Spanish to adapt messages easily to the needs of the medium and different journalistic genres.

CE8. Know the English language to effectively manage textual and audiovisual documentation in that language.

CE9. Master the concepts, sources, and topics specific to specialized and investigative journalism, as well as the skills necessary to perform journalistic tasks in their various thematic fields.

CE10. Possess the knowledge to address the information coverage of science and technology, so that it reaches a majority of non-specialists in an understandable manner.

CE11. Understand the relationships between journalistic discourse and literary discourse, as well as the techniques specific to journalistic literary genres.

CE12. Understand the concepts and methodological principles of scientific research in the field of communication.

CE13. Understand the importance of local media in building identities and promoting participatory and civic journalism.

CE14. Understand the journalistic potential of tourism in the islands and its relationship with travel journalism.

CE15. Have the ability to coordinate and execute informational and communication work in public and private entities, as well as design information strategies in the communications offices of said entities.

CE16. Apply the concepts and techniques necessary for the design and production of news programs, both for radio and television.

CE17. Understand the typology of news organizations and business organizational models, placing them within the national and supranational multimedia landscape.

CE18. Identify the characteristics of different informative, interpretive, and opinion genres in the current context and develop the journalistic writing skills associated with them.

CE19. Possess the basic skills to process and use images and graphic and infographic resources in the field of information and communication.

CE20. Relate the main journalistic models of different eras with current hegemonic trends in the Canary Islands, Spain, and internationally.

CE21. Understand, evaluate, and journalistically address the reality of the Canary Islands at the local, island, and regional levels, and relate it to the national and international context at every moment in contemporary history.

CE22. Understand the factors that explain the organization and dynamics of contemporary society, as information and knowledge societies.

CE23. Understand the distribution of tasks and technological resources used in news production in the press, radio, television, and the internet.

CE24. Understand the legal tools for practicing journalism, the guarantees that protect their work, and the duties that determine their responsibility.

CE25. Understand and analyze the ethical foundations and deontological principles of the profession, in order to incorporate them into reporting activities to promote quality journalism.

CE26. Understand and appreciate the power of the media to influence individual and collective opinions.

CE27. Understand geographic phenomena at different spatial and temporal scales and use the basic tools of geographic analysis.

CE28. Understand the main contemporary political actors, institutions, and systems and their relationships with the information system in international society.

CE29. Understand the basic concepts of economics to address the informative treatment of economic issues, so that they reach a majority of non-specialists in an understandable way.

CE30. Understand and analyze the linguistic, textual, iconic, and narrative techniques and resources used in persuasive communication.

CE31. Understand the techniques and resources of advertising communication and assess the influence of advertising in today's society.

CE32. Analyze the processes, strategies, and techniques of communication in the field of Public Relations.

CE33. Analyze and critically evaluate the media in the educational and family environment, as well as the potential of new information and communication technologies.